Which is better for corporate trips and events - chain or independent hotels?

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Clients often ask me whether it's better to use independent hotels or corporate chains for group travel programs. Choosing a well-known corporate brand has benefits - for example:

  • Corporate standards help you know what to expect and (hopefully) reduce surprises

  • A relationship with a national sales rep can be helpful - especially helpful when working with an international destination

  • Luxury brand recognition helps add “wow” factor while independent local hotels might be less well known

  • There may be financial incentives for using the same hotel brand year after year, even in different destinations

Of course, there's no set rule about this - sometimes there's an independent hotel that's just perfect for your group!

Kevin Dern